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About Us

Established in 1977 in Northern Wisconsin, Superior Diesel has evolved into one of North America's premier providers of engine power solutions for off-highway equipment. Our unwavering commitment to excellence has solidified our position as a leader in the industry.

Our formula for success is simple

  • Product expertise in a broad range of customer applications
  • Engine products that are world-class quality
  • Outstanding front-end technical and engineered services
  • Comprehensive product solutions and packaged power units
  • Engine/machinery integration
  • Performance-certified trim components
  • Flexible lead times and inventory
  • Outstanding after-sale field service and support

Superior Diesel is currently operating in a 19-state region throughout the Midwest, Northeast, and Atlantic coast regions of the United States. Our products and services are provided from our industry-leading facilities in Rhinelander, Wisconsin; Seville, Ohio; and through our wholly owned subsidiary, Bell Power Systems in Essex, Connecticut.

Want information about our facility and surrounding areas? Click here.

Timeline

1977
Origins

Superior Diesel originates as a division of Ison Equipment in Monico, Wisconsin. Ison is the John Deere Construction and Forestry dealer and became the engine distributor for Wisconsin, Michigan, Northern Illinois, and Northwest Indiana.

1989
Origins

Superior Diesel, Inc. changes ownership to become a stand-alone entity independent from Ison Equipment and relocates operations to North Stevens Street in Rhinelander, Wisconsin.

2001
Product Addition

Superior Diesel adds John Deere’s Funk branded pump drives to its product offering.

2001
Expansion

Superior Diesel completes construction and relocates to a new, larger 49,000 SQFT facility on Fox Ranch Road, in Rhinelander, Wisconsin.

2001
Strategic Acquisition

Superior Diesel acquires Heartland Engine Company of Medina OH, adding a full service facility and additional John Deere Power Systems distribution territory to include Ohio, Eastern Indiana, Kentucky, Western New York, Western Pennsylvania, and West Virginia.

2002
Product Addition

Superior Diesel adds the full Funk Drivetrain line to its product offering including axles, transmissions, and planetary gear drives.

2006
Expansion

Superior Diesel relocates its Ohio operations to a new, larger 40,000 SQFT facility on Greenwich Road in Seville, Ohio

2012
Strategic Acquisition

Superior Diesel acquires Bell Power Systems of Essex CT, adding a 50,000 SQFT full service facility and additional John Deere Power Systems and Yanmar distribution territory to include Eastern New York, Eastern Pennsylvania, Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New Jersey, Maryland, Delaware, and Virginia.

2013
Product Addition

Superior Diesel adds the Kohler Diesel engine line to its product offering with a 19 state distribution territory in the Midwestern and Eastern United States.

2014
Expansion

Superior Diesel completes a 12,000 SQFT expansion to its Essex, Connecticut (Bell Power Systems) facility. The expansion provides additional space for production, material storage, engineering services, and product testing.

2015
Product Addition

Superior Diesel adds the Zenith Power Products line of spark-ignited engines to its product offering.

2015
Expansion

Superior Diesel completes a 50,000 SQFT expansion to its Rhinelander, WI facility, doubling the size. The expansion provides additional space for production, material storage, and product testing.

2024
Expansion

Superior Diesel completes a 40,000 SQFT expansion to its Seville, OH facility to support the ongoing growth of large engine sales. Included with this addition are overhead cranes with 200 ft of runway, a drive-in dock to load semis, and a dyno room to test up to 2,000 hp.

Our Team

Parts Sales Department

Contact Parts Sales Department

Product Support/Service Team

Contact Product Support/Service Team

Desk: 715-365-0549

Replacement Engine Team

Contact Replacement Engine Team

Warranty Administrator

Contact Warranty Administrator

Order Fulfillment Coordinator

Contact Order Fulfillment Coordinator

Regional Sales Manager North

(WI, MI, WEST IL)

Contact Regional Sales Manager North

Cell: 715-490-0152

Regional Sales Manager South

(EAST IL, IN, OH, KY, WV, WEST PA, WEST NY)

Contact Regional Sales Manager South

Cell: 330-289-0800

Marine Engine Sales and Marine Dealer Development

Contact Marine Engine Sales and Marine Dealer Development

Funk Drivetrain Product Manager & Dealer Development

Contact Funk Drivetrain Product Manager & Dealer Development

Manager of Marine Sales and Marketing

Contact Manager of Marine Sales and Marketing

Director of OEM Engine Sales and Marketing

Contact Director of OEM Engine Sales and Marketing

Director of Aftermarket Sales and Marketing

Contact Director of Aftermarket Sales and Marketing

Director of Human Resources

Contact Director of Human Resources

Desk: 715-365-0533

Our professional staff is ready to assist you with your drivetrain and diesel engine requirements in whatever market you serve. Our skilled engineers can custom design products to fit your specific application needs and our production team is experienced and well versed in application and assembly.

CONTACT US NOW!